As one of my hobby is touring with my car, I've close relationship with Waze and Google Maps. Yes, I understood they are pretty much sibling now. I personally like Waze as it has more "social" part such as friends and report. The "reroute" also comes handy especially when travelling in congested city in Jakarta
I've been wondering, how Waze monetization will be. Until when I read in the news that Jakarta gov will collaborate with Waze to help with Jakarta traffic.With thousand of users willingly to share the traffic the face, the data that Waze has are very valuable. Yes, data is the new oil nowadays.
Their other monetization is in-apps add as you can see below
I'm a bit amused when I first saw this. Quite innovative. Although I will question the effectiveness as when I'm using Wazer, I rarely looking at my phone. I relied on the voice command a lot.
So, what do you think? Any other monetization from Waze? Tell me in the comment
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